RCAD Center for Career Services Social Media

Working at the career center at Ringling; I was asked to help design and develop a social media design system they could use.

I wanted to rethink how career resources could look and feel for students. Because topics like resumes, networking, and job searching can feel intimidating, I created a social media system that uses playful typography, bright colors, photography, and graphic elements to make the information feel more approachable.

Instead of designing each post in isolation, I developed a flexible visual language that could be carried across different types of content while still allowing each post to have its own personality. The result is a system that feels cohesive as a collection but adaptable enough to support different messages and recurring content series.

This project pushed me to think about design as more than creating individual graphics—it taught me how to build a visual system that communicates consistently, responds to an audience, and works within a real organization’s needs.