Cecilia 4 Photography

This project focused on developing a personal brand identity for photographer Cecilia Marty, with the goal of creating a visual system that reflects her personality, creative style, and presence as a photographer. Without a formal brief, I approached the project by considering how personal branding differs from traditional business branding—placing more emphasis on individuality, expression, and recognizability.

The identity centers around a playful and expressive visual language, combining bold typography, vibrant color, and illustrative elements to create something that feels both personal and memorable. The use of graphic motifs—such as the starburst and smiley icon—adds a sense of energy and character, helping the brand stand out while maintaining cohesion across different applications.

I designed a range of assets including logos, stickers, and supporting materials, thinking about how the brand would exist across both digital and physical touchpoints. The system was built to be flexible and adaptable, allowing it to evolve alongside Cecilia’s work while still maintaining a strong and recognizable identity.

This project allowed me to explore branding on a more personal level, focusing on how design can capture someone’s creative voice and translate it into a cohesive visual identity.