Luckies Chocolate

This project was created during my 3D III course, where I focused on challenging myself through detailed vector work while exploring packaging and product design. I developed Luckies Chocolate as a playful brand concept, using the project as an opportunity to experiment with form, color, and visual identity in a three-dimensional context.

My goal was to push my technical skills while still maintaining a strong and cohesive design. I approached the project with a focus on precision and craftsmanship, using vector-based elements to build out the packaging and branding in a way that felt polished and intentional. At the same time, I wanted the brand to feel fun and approachable, balancing technical execution with a light, engaging visual tone.

Through this project, I explored how graphic design translates into physical form, considering how branding exists on packaging and interacts with dimension, structure, and space. It allowed me to expand my skillset by combining vector illustration with 3D thinking, resulting in a project that reflects both technical growth and creative exploration.