En Soi Beauty Brand Packaging

This project was developed in my Graphic Design IV course, where we were challenged to define and execute a self-directed project that would strengthen a gap in our portfolios. I chose to focus on packaging design, with an emphasis on the beauty industry—an area I’m especially interested in pursuing professionally. From concept to execution, the project required full ownership of strategy, branding, and design decisions, with guidance from my professor throughout the process. All design work was created two-dimensionally, with AI used responsibly as a tool for visualization—allowing me to translate flat designs into realistic mockups and better communicate how the brand would exist in a physical context.

At the core of this project is a personal exploration of my relationship with beauty. What began as a tool for concealment has evolved into something more intentional and supportive, and this shift became the foundation for the brand. The result is a system that reframes beauty products as tools for enhancement rather than correction, expressed through a soft, controlled visual language and a nuanced use of color. This project allowed me to combine conceptual thinking with product-focused design, resulting in a cohesive brand that feels both personal and purposeful.